Our mission is to enhance human health and athletic performance through innovative resistance band products.


At AGOGIE, we want to be part of whatever brings out the best in people, no matter what form that “best” takes.

We believe a person’s best never resides on the outside, but rather it lives on the inside. It is the part of them that can’t settle. The voice in their head that refuses to quit no matter how tough things get.


The AGOGIE shield was inspired by the Spartan shield, armor carried by ancient Greece’s most feared and respected warriors. The Spartan shield was more than just a piece of armor. It was a deeply symbolic part of their identity, a family heirloom passed down for generations. Losing your shield was equivalent to abandoning your family’s honor and history. It was a disgrace to your ancestors.

The history of the Spartan shield is reflected in the AGOGIE ethos –

  • I will always place the mission first.
  • I will never accept defeat.
  • I will never quit.
  • I will never leave a fallen comrade.

The AGOGIE shield is a constant reminder that life consistently calls on us to step up.We need to be ready to answer.


The AGOGIE voice aims to inspire and empower individuals to unleash their inner warrior. We firmly believe that true strength is cultivated from within, and our resistance apparel serves to amplify the innate potential that already exists, harmonizing with the body's natural structure and movements.

Embracing the resistance signifies rejecting limitations and dismissing excuses. It embodies the determination to reveal your true capabilities to the world, rather than letting the world define them for you.

Our voice is characterized by:

  • Unwavering faith in people's inherent greatness, conveyed through an inspirational and matter-of-fact tone.
  • Motivational, without resorting to excessive enthusiasm.
  • Informative, while maintaining respect for the reader's intelligence.
  • Concise and to the point, valuing the reader's time.
  • Engaging, without appearing desperate or forced.
  • Confidence, tempered with humility, avoiding an air of superiority in fitness matters.
  • A conversational and relatable tone, as if discussing health and wellness goals with a trusted friend.
  • Open-mindedness and acceptance, recognizing that everyone's "best" is unique and worth celebrating.
  • Inclusivity, promoting body positivity and embracing all shapes and sizes.
  • Respect for diversity across races, backgrounds, sexual orientations, and fitness experience or knowledge.

We may employ slang, puns, humor, and sarcasm in our writing, but we always ensure that they are respectful and inclusive. We also share personal and relatable stories to connect with you, our readers, such as testimonials and company updates.

We refrain from assuming that everyone's goal is weight loss. Instead, we focus on promoting health, wellness, and strength (both physical and mental) rather than emphasizing weight loss or achieving a "beach body." We avoid using stereotypes, particularly with regards to gender and fitness objectives, and never assume that everyone possesses certain knowledge about workout types or anatomy/physiology.

Inspire. Mentor. Giveback.

Deep in the DNA of AGOGIE is a philosophy of helping others. No one ever reaches the summit of their goals alone. Sometimes it's the little things that can help someone.


Resistance bands… in clothes?? Where did this idea come from??

Read Here


See more AGOGIE on TV and in the press.

Press Room


Resistance Band Apparel and Accessories.



AGOGIANs are the dedicated members of the AGOGIE community.

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